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Are you struggling to
understand a Balance Sheet ?
Accounting can be damn frustrating ! It seems like
accountants and CPAs talk a different language:
Retained Earnings - Balance Sheet – Statement of Cash
Flows - Debits – Credits
Neil D Rischall CPA understands your pain and has spent the
last twenty years putting the complex world of accounting into
language you understand. Now he has taken all of that
experience and boiled it down to a simple course that gets
delivered to you for FREE.
What Excuse Can You Make for NOT Understanding
Financial Statements ?
Would you settle in a foreign country without knowing the
language ? Financial Statements are the financial language of
business. Will any excuse get you back the money you invested
in a business when you could have read the handwriting on the
wall if you understood the language it was written in
! Neil is making this information available for FREE before
he includes it in an ebook that will have this information and
more. So grab this course now before the offer is gone.
So first and foremost financial statements are essential
tools for understanding and running your business, yet that
is not the only reason for them. The following true story
will illustrate how much ignorance of this practical
knowledge could cost you.
Let me tell you about my client
David. Before he came to me as a client, he had a Pharmacy at a
time when big competitors were coming in and starting to carve
out his market, and David would have been more than happy to
sell.
One day, a man walked in and
said, “I want to buy this place.” Now if someone comes in and
wants to buy your business, they usually make a generous
offer because they are looking to buy instead of you having to
sell. And a generous offer is what David got – an offer of $2
million. But the deal never went through. Why?
Because when the potential buyer
asked to see the previous year’s tax return, David happily
handed it over. (Now what you have to understand at this point
is, a tax return essentially combines and summarizes two parts
of a financial statement, your income statement and your
balance sheet.) This tell's anyone who reads it exactly how
much money you've been making and where it's been going.
If David had read and understood
his return, he would have never have handed it over, because
the buyer took one look and knew instantly that the balance
sheet was bogus - the return showed millions of
dollars for that year but an inventory of less than
$10,000.
So the buyer looked at the
return, he nodded, told David, “I’ll get back to you,” and
left. David never heard from him again.
How could David have prevented
the collapse of this $2 million deal ?
Simple. If he had understood
that financial statements are the vital statistics of any
business, he would have known what his balance sheet
should have looked like. He would have made
sure that his financial statements were accurate. And he would
never have shown a bogus return to a potential buyer.
So what's the moral of the
story?
It's that ultimately,
you’re responsible for your own business and
its financial statements. It’s fine to rely on someone
else to prepare your financial statements, but you
should never rely on anyone else to understand them for
you.
Can you imagine a carpenter who
doesn’t know how to use the tools of his trade? He wouldn’t be
in business very long. Well, your financial statements are
crucial tool that show you what shape your business is in
and how to make it more profitable.
How can you expect your business
to survive and grow if you don’t understand or know how to use
the financial documents ( tax returns and financial
statements) that you’re paying your accountant or CPA to
prepare?
I’ve spent the past 19 years
educating my clients about their business and the financial
reports that represent those businesses. Now you too can
benefit from my experience with my complimentary course on
financial records. In three straightforward lessons, you'll
learn the language of financial concepts and
statements (it’s all a lot simpler than you think) so
you’ll feel in total control of where your business is – and
where you want it to go.
Please fill in your name and
e-mail so I can send you this course now.
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Put in your name and e-mail to get this course
now
|
|
 |
|
 |
|