Understand your income
statement
The former Mayor of New York City was often
quoted saying "How’m I Doin’?". This is exactly what an Income
Statement responds to. The Income Statement answers the main
questions you would wonder about a business: Am I making money
or not ? and if so how much ?

Wall Street
values a good income statement
The Income Statement is probably the easiest part of the
financial statements to understand. At the top is your income
followed by expenses the difference is the bottom line. If that
bottom line (the amount at the bottom with the double line
underneath ) is positive you made money !
So what could confuse you about an Income Statement ? (other
than the fact that some people call it a Profit & Loss ).
The following are some terms that you may find that are not
familiar:
Cost of goods sold - This are the costs
directly related to your making or acquiring your
products. Let’s say you manufacture tennis shoes then the
materials and labor used to manufacture those shoes would be
cost of goods sold. Overhead that relates to the general
operation of your business or sales of products should not be
in this section.
Gross Profit – This is you sales less your costs
of goods sold. Why would you care about your gross profit if it
does not include all expenses ? Because it can help predict at
different sales volume whether the business will be profitable
or not.
Depreciation – This is an expense that attempts
to show the loss in value over time of assets that your
business owns. If you bought a truck in a particular year it
has most of its value at the end of the year. So it would be
unfair to record the entire expense in the first year. So
depreciation is taken at specific percentages of the total
asset’s cost over the life of the asset.
As simple as all this sounds there is a good reason why
smart business owners will ask an accountant to help them
interpret their Income Statement. The best reason is because
there are ratios and methods of analysis that may tell a
different story than what you think you are reading. Sometimes
a business may be profitable but does not have the cash flow to
survive its needs in the near future. If you are considering
buying or selling a business it makes sense to make have a
professional read and explain the financial statements you are
reading.
One should also understand that the income statement is only
one part of a set of financial statements. So if you do not
look at the balance sheet and statement of cash flows it is
possible that you are missing essential information to analyze
the business you are looking at.
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